NYC Alliance Partners With Authentic Brands Group on Men’s and Women’s Sportswear for Frye and Tretorn

NYC Alliance, a vertically integrated, multichannel apparel company, today announced a partnership with Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, for Frye and Tretorn.

Through the agreements for Frye and Tretorn, ABG expands its relationship with NYC Alliance, which holds the exclusive license for Juicy Couture apparel, including the iconic velour tracksuit, in the U.S. and Canada. The partnership grants NYC Alliance the rights to design, produce and distribute men’s and women’s sportswear for Frye and Tretorn. The products will be available at a wide range of department stores, specialty retailers and online across the U.S. and Canada.

“We are looking forward to expanding our partnership with ABG for Frye and Tretorn, two brands that are recognized by retailers and consumers around the world,” said Burt Damsky, President of Sales at NYC Alliance. “Both brands have a strong heritage and a reputation of excellence in quality and design.”

Frye’s designs are inspired by the brand’s iconic heritage and are built to stand the test of time. The timeless designs include a collection centered around a denim sensibility, which complements Frye’s iconic footwear. Tretorn’s apparel is influenced by the brand’s authentic connection to tennis and its roots in preppy fashion. The apparel is designed to allow consumers to move through life with ease, comfort and style.

“Frye and Tretorn are beloved brands that resonate strongly with their respective target consumers,” notes Christina Martin Pieper, SVP of Brand, Lifestyle, at ABG. “Through this partnership with NYC Alliance, we are able to build upon Frye and Tretorn’s expansive lifestyle offerings and offer uniquely designed product for a growing segment of the brands’ businesses.”

The Frye and Tretorn collections will debut at leading U.S. retailers in spring 2023.