Forever 21 and Sanrio® Team Up for a Limited-Edition Hello Kitty® and Friends Back-to-School Collection
Forever 21 Unveils a Hello Kitty and Friends ‘90s Nostalgic Collection With a Modern Edge
Today, leading fashion retailer Forever 21 launched a new limited-edition fashion collaboration with global lifestyle brand Sanrio and its Hello Kitty and Friends franchise. The two brands are teaming up again on an exclusive collaboration for Hello Kitty and Friends fans to enjoy.
“Our fans look to our characters and the Sanrio community as a source for self-expression, and our continued partnership with Forever 21 is all about combining fashion and fun to inspire,” says Craig Takiguchi, Chief Operating Officer and Head of Business Development at Sanrio Inc. “This unique collection combines the fun personality of our Sanrio characters with the trendsetting confidence you get by shopping at Forever 21, and we can’t wait to see what stylish combinations our fans put together.”
Inspired by ‘90s punk, this limited-edition collaboration celebrates inclusive and expressive fashion with a modern edge. The collection includes an array of flannels, crop tops, plaid miniskirts and more in a range of sizes up to 3XL. Select items will also be available for kids with sizes ranging from 5/6-13/14. The full collection offers a range of items including categories such as men, sleep, petwear, shoes, beauty, accessories and home.
“Forever 21 is committed to delivering inclusive, fun and empowering fashion that encourages self-expression. We’re thrilled to once again partner with Sanrio and their Hello Kitty and Friends franchise, which has encouraged creativity through their iconic characters for generations,” says Forever 21 CEO Winnie Park. “We’re excited to launch yet another collaborative collection with Sanrio and continue to bring both fashion and fun to their legions of fans.”
The Forever 21 x Hello Kitty and Friends 2022 collection ranges from $6.99-$79.99 and will be available for a limited time, only at www.forever21.com.
