Beastin Scores Prestigious Sports Illustrated Collaboration
Inspired by 90s Sportswear, Beastin Drops Limited-Edition Capsule
The Sports Illustrated x Beastin collection features a carefully curated material mix with high-quality embellishments on a variety of authentic essentials including hoodies and sweatpants mixed with cut and sew pieces including a track jacket and matching duffle bag, as well as towel terry pieces for extra post-game coziness. The centerpiece of the capsule, a custom-built denim trucker jacket, is the manifestation of a four-way collaboration between Sports Illustrated, Beastin, Levi's and Muhammad Ali. Digital coverage of the launch generated more than 1.2M social media impressions and 5 million media impressions in the first week following the launch. Buzz surrounding the collection drop resulted in several SKUs selling out in just days.
Let’s Get Social!
More than 25 top tastemakers and athletes, including Dave Grutman, Steve Aoki, and Camille Kostek, received pieces from the collection, capturing and sharing Instagram stories generating more than 500K social media impressions and reaching over 9 million fans. The official handles of Muhammad Ali also shared posts about the collection, generating an additional 100K social media impressions and reaching over 3.9 million fans.
In The Press
Following the collection drop, Hypebeast posted the announcement online with a description of the collection.
Head over to Beastin to shop the collection.
