Oct 28

Oct 28 Sports Illustrated Takes Over Big Race Weekend

Events, Entertainment, Sports Illustrated

Club SI at Circuit of the Americas

ABG Entertainment launched the all-new Club SI in partnership with Circuit of the Americas, which kicked off on October 22 and concluded on October 24 in Austin, Texas. Guests were greeted with Italy-based sparkling wine brand Ferrari Trento upon arrival and enjoyed an upscale party atmosphere just steps away from the Big Race, where ABG partner Shaquille O'Neal handed out the winner's trophy to title leader Max Verstappen.

Pictured below (L-R): Jamie Salter, Founder, Chairman and CEO of ABG, Shaquille O’Neal and Christian Horner, Team Principal of Red Bull Racing; Shaquille O’Neal and Logan Paul; Serena Williams and Alexis Ohanian.

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Bootsy Bellows x Sports Illustrated Circuit Series After-Party

On the eve of the Big Race, Circuit of the Americas, ABG Entertainment, h.wood Group and Uncommon Entertainment hosted the star-studded Bootsy Bellows x Sports Illustrated Circuit Series After-Party, presented by Reditus.

The unforgettable experience was headlined by Travis Scott and The Chainsmokers, with sounds by Chase B and DJ Irie.

Celebrities including Winnie Harlow, 9.1M+ fans; Logan Paul, 21.3M+ fans; Mike Majlak, 1.7M+ fans; Chantel Jeffries, 4.7M+ fans; and Serena Williams, 13.7M+ fans, were also in attendance.

The event was sponsored by Ferrari Trento, Simon Property Group, 1883, Visit Fort Worth, Meat District, Performance Hydration and JAJA. Sports Illustrated hosted 2.5K+ attendees throughout the weekend's events, and the activations generated 91.85M+ total media impressions.