Coast to Coast: ABG Opens its Los Angeles Style Studio Doors
Ready, Set, Action!
ABG is excited to announce the opening of its West Coast Style Studio, which kicked off with a private event for celebrity stylists, content creators and media. The Style Studio debuted with a curated assortment of Judith Leiber, Hervé Léger, Hickey Freeman, Hart Schaffner Marx and Zooey product.
The Style Studio is taking appointments for award show season through mid-February. After that, a different set of ABG brands will be featured in the Style Studio, to align with exciting upcoming themes, including fashion week, festival season and more. Digital coverage of the event generated more than 1.7 million social impressions and over 239K media impressions.
More than 40 celebrity stylists, creators and editors from top-tier media outlets attended the kick off event. Notable attendees included:
Ashley North, who pulled Hervé Léger and Judith Leiber for Roberta Moradfar (Martin Lawrence’s fiancée) for the LA premiere of Bad Boys 3
Tyler Lambert, who pulled Hervé Léger for creator Remi Cruz (1.1M Followers)
Netflix actress and filmmaker Yi Zhou (589K Followers)
Attendees walked away with swag bags, which included Nautica socks, a Prince baseball cap, a Vince Camuto silk scarf and fragrance set.
Judith Leiber, Hervé Léger and Hickey Freeman featured the Style Studio on Instagram stories, garnering more than 8.2K impressions.
Judith Leiber
Hervé Léger
Hickey Freeman
Social Butterfly
The creators, curators and connectors in attendance showered the Style Studio with social media love, sharing more than 20 Instagram stories and posts, which reached over 1.7 million combined followers and resulted in more than 1.7 million impressions.
Yi Zhou | Actress & Filmmaker, 590K followers
Natalija Ugrina | Creator, 375K followers
Carolina Silva | Creator, 159K followers
Raquel Rojas | Creator, 108K followers
Kendall Keith | Creator, 66K followers
Diana Marks | Creator, 461K followers
For more information on the Style Studio, head over to The Hollywood Unlocked.
Reach out to engagement@abg-nyc.com if you are interested in scheduling a visit. Please note that appointments are available on a first come first serve basis.
