ABG Builds Global Momentum With Growth and Expansion in APAC

ABG Builds Global Momentum With Growth and Expansion in APAC

Editorial Staff
Corporate News, international

ABG's brands continue to enhance their presence across Asia-Pacific with the debut of new stores, notable partnerships, buzzy campaigns and highly anticipated collaborations.

Throughout 2021, ABG reinforced its brands across the region with a focus on retail store expansion and new collection launches as well as driving brand relevance with KOLs. ABG took a page from its U.S. approach to influencer marketing with the launch of Winston China powered by ParkLu, which curates, activates and measures the impact of top KOLs in China and delivers impactful influencer marketing campaigns in the region.

As it further bolsters its commitment in key markets, ABG highlights its brands' successes in the APAC region.

Campaigns, Collections and Collaborations

Nautica

Nautica China ushered in the cooler months with its fall '21 Black Sail collection, made up of men's and women's down jackets, crewneck shirts and knitted trousers.

The brand also joined forces with Branshes on a kids' collection in Japan and dropped a 20-piece range of vintage pieces exclusive to Australian retailer General Pants.

Brooks Brothers

Brooks Brothers presented a fresh approach to classic styling with elegant fall '21 offerings designed by Creative Director Michael Bastian for both China and Japan.

Vision Street Wear

Vision Street Wear China premiered its first locally produced skate tour movie, showcasing thousands of skaters from across the country and offering a sneak peek of its fall '21 collection.

Spyder

Spyder China introduced the H-Tech outerwear collection, featuring smart temperature control systems that offer long-lasting and comfortable weather protection.

Shaquille O’Neal

Shaquille O'Neal strategically grows his reach in China through a new content partnership with Color World, where he offers up leadership tips through masterclasses. Learn more about the partnership here.

Juicy Couture

Juicy Couture and Shanghai-based label STAFFONLY's whimsical collection of pastel-hued tracksuits and separates made a stylish appearance at Shanghai Fashion Week.

The brand also released a special fall '21 capsule in collaboration with Disney, "Crush on Me," featuring beloved character Daisy Duck on plush tracksuits and more.

Muhammad Ali

Muhammad Ali's legacy lives on through two capsules: a limited-edition collection with Champion in China and another with New Era in Korea inspired by his famed "I Am the Greatest" speech.

Hickey Freeman

Hickey Freeman and partner Trenza unveiled its fall '21 collection in Japan with sweaters, sportcoats and crisp three-piece suits, proving that tailor-made clothing is thriving once again.

Volcom

Volcom was awarded the best men's marketing campaign of the year by the nonprofit Surf & Boardsports Industry Association in Australia for its Workwear Launch Campaign.

Retail Movers and Shakers


Big Brick-and-Mortar Moves

  • Aéropostale plans to open up shop in Pakistan later this month.

  • Barneys New York launched a pop-up shop at the Seibu Department Store in Tokyo, Japan.

  • Brooks Brothers introduced a new freestanding store at Jio World Drive in Mumbai, India.

  • Nautica welcomed four new freestanding footwear stores and one shop-in-shop in China.

  • Volcom opened two standalone stores in China's Chongqing and Chengdu, with plans to launch more locations in Beijing and Shanghai.

Transforming Digital

Celebrities on the Campaign Trail

Juicy Couture

FreeZia, 566K+ subscribers, marked her debut as Juicy Couture Korea's newest ambassador in the brand's winter '21 campaign. Shop the collection on SIVillage.com.

Nautica

Nautica India went live with its fall '21 campaign spotlighting Arjun Kapoor, 12.2M+ fans. Check out the Bollywood actor's picks from the collection here.

Vision Street Wear

Steve Aoki, 9.4M+ fans, fronted the fall '21 social campaign for Vision Street Wear China and Japan as well as Korea, where the collection is available in stores and online. Shop it here.

In celebration of Golden Week, which commemorates the founding of the People's Republic of China, Brooks Brothers, Juicy Couture and Nautica introduced exclusive offers and promotions, plus online activations across the country.

Barneys Marks 30th Anniversary in Japan

Barneys New York marked 30 years of business in Japan. The brand boasts locations in Fukuoka, Ginza, Kobe, Roppongi and Yokohama, and it recently opened a pop-up shop at the Seibu Department Store in the special ward of Shibuya in Tokyo.

KOLs Join in on the Fun at Elvis Week

Social media content at Elvis Week from Chinese KOLs Jessica Beinecke, 799K+ fans, and Angel Zheng, 27K+ fans, generated 166K+ total impressions. Jessica is expected to return to Nashville to promote Christmas at Graceland on Weibo and Xiao Hong Shu.

Add to Cart

Brooks Brothers, Juicy Couture and Nautica offered exclusive promotions in celebration of Singles' Day—a major shopping event held on November 11 in China that is often compared to the U.S.'s Black Friday retail weekend.

Spotted

Nautica

Happy Holidays, From the ABG Family to Yours

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