ABG Celebrates Growth and Brand Transformation in Latin America

ABG Celebrates Growth and Brand Transformation in Latin America

Editorial Staff
Corporate News

In 2019, Authentic Brands Group broke ground with its regional headquarters in Mexico City, with the goal of generating growth opportunities for its portfolio across Mexico, Central and South America.

ABG's brands continue to broaden their presence in the region with a slate of new store openings, refreshed omnichannel experiences, influential collaborations and new partners. Bolstering its leadership, ABG also recently welcomed back Joseph N. Zarro in the new role of President, LATAM.

As it zeroes in on its commitment to key markets, ABG highlights its brands' successes in Latin America.

Over the past few months, Forever 21 Mexico debuted exciting new collaborations with Kotex and Space Jam. Through these partnerships, the brand has broadened its audience, entered new categories and helped promote meaningful change. Shop the collections on Forever21.com.mx.

Forever 21 Mexico Streamlines Omnichannel Shopping

Forever 21 Mexico is connecting with customers at every touchpoint—from in-store to mobile and social media. Shoppers can now enjoy exclusive access to discounts and sales anywhere, anytime through the brand's app on both Android and iPhone.

Forever 21 Mexico Honors Marilyn and Elvis with a Legendary Collaboration

Forever 21 Mexico launched a "Forever Legends" campaign that paid homage to two of the world's greatest icons, Marilyn Monroe and Elvis Presley. It also created a collection of Instagram Stories GIFs and WhatsApp stickers to accompany the release.

Dafiti Rolls Out Digital-First Strategy to Reenergize Forever 21 in Brazil

Forever 21 and e-commerce marketplace Dafiti entered into a strategic partnership to implement a digital-forward regional strategy for the Gen Z-favorite brand. Shop the fall '21 assortment of apparel, footwear and more through the refreshed online experience here.

New Aéropostale shops are sprouting in the region—including freestanding stores at Jockey Plaza Shopping and Novo Hamburgo in Brazil, a second location at Mayorca Mega Plaza in Colombia and an outpost at Shopping Mariscal in Paraguay.

"The One Where Aéro Paraguay Curates a Collection Based on 'Friends'"

Aéropostale Paraguay is celebrating the arrival of the fall with a social media campaign that features ensembles inspired by the hit sitcom's beloved characters. The fall '21 offerings are now available across the brand's four local stores. Shop here.

Thalia unveiled effortlessly sophisticated designs, including polka-dotted blouses and high-waisted jeans, from her latest collaboration with Promoda. She also showed fans different ways to style the pieces for casual yet fashionable everyday ensembles.

Thalia Steals the Spotlight as Host of the 2021 Latin Grammys

Thalia took the stage at the biggest night in Latin Music to honor and celebrate women in the industry. The Queen of Latin Pop also debuted her new single, "Mojito," and performed a medley of her top hits at the marquee event.

Thalia Promotes Health and Wellness With Avocados From Mexico

Thalia teamed up with Avocados From Mexico to encourage healthy eating habits. The campaign included a "Cooking Healthy with Thalia" challenge, while the global superstar shared lifestyle tips, recipes and other creative ways to enjoy the versatile fruit.

Thalia Releases 17th Studio Album and Premieres New Music Video

Thalia appeared as a special guest on NBC'sThe Tonight Show Starring Jimmy Fallon andThe TODAY Show to promote her 17th studio album titled desAMORfosis and premiere the music video for the single "Mojito." Watch it here.

Nine West has broken ground in Panama with the debut of its first outpost in the country, located at the luxurious Multiplaza mall. The shop-in-shop features a wide array of footwear, handbags and other accessories.

Joseph N. Zarro brings more than two decades of licensing, business development and brand management to his new role of President, Latin America. At ABG, he will spearhead brand growth across the region.

Save the Date

buen fin carousel.gif

Aéropostale, Brooks Brothers, Forever 21 and Nautica are among the brands participating in Mexico's 2021 Buen Fin—a shopping extravaganza often equated to the U.S.'s highly anticipated Black Friday event. Shoppers in the country can expect big promotions and discounts on apparel, footwear, accessories and more items from November 10 to 16.

Social Shoutouts

Good Things Come In Threes: New Campaigns, Collaborations and Collections

Good Things Come In Threes: New Campaigns, Collaborations and Collections
Juicy Couture Is Right on Track

Juicy Couture Is Right on Track