ABG Appoints Matthew Goldstein as SVP of Entertainment and Special Projects
Authentic Brands Group (ABG) today announced that Matthew Goldstein has joined the company as Senior Vice President of Entertainment and Special Projects. In this newly established role, Goldstein will spearhead the development and expansion of two new divisions within ABG: Authentic Live, the company’s new vertical for branded experiences, hospitality and ticketing, and Authentic Productions, an event and content production arm that will service all ABG brands and partners globally. He will also develop strategic partnerships for the company’s Entertainment division, with a focus on endorsements, media, content and sports betting. Goldstein will be located in ABG’s global headquarters in New York.
“Matthew is a seasoned industry leader who brings a wealth of knowledge and strategic mindset to ABG,” said Marc Rosen, President of Entertainment at ABG. “His proven track record in creating high-profile, brand-building partnerships with some of the industry’s biggest artists is a valuable attribute that we believe will help drive new growth for ABG’s entertainment brands and business verticals.”
“I have been admiring ABG’s innovative approach to brand-building and watching the company’s success for many years,” said Goldstein. “I’m thrilled to join this world-class team and looking forward to helping to maximize ABG’s efforts in reimagining valuable global brands through immersive, fan-focused experiences.”
Goldstein brings 20 years of experience in branding, sales, marketing, business development and leadership. He was a driving force behind the success of The Madison Square Garden Company’s (MSG) Marketing Partnerships team, helping transform how the company views and creates strategic partnerships by ideating and implementing large-scale, 360-degree relationships with many of the biggest artists in the music industry. Goldstein led the charge on envisioning and bringing to life big ideas and cross-concept platforms incorporating the entire MSG portfolio, including professional sports teams, music venues, hospitality companies and arenas. Key projects included Hulu: Your Attention Please, Chase Sound Check and One Night Only in partnership with Anheuser-Busch. Prior to MSG, Goldstein held leadership positions at Fox, CoxReps, Abigail Michaels Concierge and LifeAt.
